Trends &
Insights

Consulting in Media: Our Journey


Over a decade ago, we witnessed a surge in digital media early adopters, especially publisher networks, who wanted to leverage Salesforce to manage both sides of their business–the traditional ad sales side focused on insertion orders and the publisher network side whose mission was to build revenue-share relationships. Given the generally tech savvy user base in digital media, we were able invest a majority of our energy on creating sound architecture and UX, knowing that adoption would not be an uphill battle. For that reason, Salesforce for digital networks was a great place for us to start before taking on the more complex nature of traditional print publishers.
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