Trends &
Insights

Why Many Ad Sales Executives Are Lax In Optimizing CRM


As tenured consultants in the CRM for media space, we are all too familiar with technology indifference at the executive level. There are a range of reasons why this is all too prominent, particularly in ad sales. Five reasons why ad sales executives may be lax in optimizing CRM: Ad sales organizations typically have a history and culture of creative dominance where a more disciplined process and systems-based approach may not always be as valued.
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