Trends &
Insights

Streamlining account-based forecasting with Salesforce


For many companies, Account-based forecasting is critical to support effective sales and revenue management. This forecasting methodology can directly drive revenue by calling out prior year versus current-year same-period performance to re-capture and grow a cyclical business. Beyond the direct performance impact, accurate forecasts drive better planning and decision-making. Finally, account-level forecasts can provide rich data to support seller evaluation, coaching, and performance management.
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What Is Snowflake And Why Is It Important For Media Companies?


At V2, one common challenge that many of our clients face is how to navigate the complex landscape of their data. To strengthen our analytics consulting services and provide our clients with the simplest and most efficient way of managing their ad sales B2C and B2B data, we have recently partnered with Snowflake. In less than 500 words, we wanted to summarize for our readers the following: what is the Snowflake Data Cloud platform, why it’s different from other data warehouse platforms on the market, and why media companies should consider it as part of their tech stack.
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V2 Webinar: Analytics for Ad Sales


We invite you to join us for the V2 Analytics for Ad Sales: 3 Ways to Get More From Your Analytics Investment Through the Power of Snowflake + Tableau CRM Webinar. 
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