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What Is Snowflake And Why Is It Important For Media Companies?


At V2, one common challenge that many of our clients face is how to navigate the complex landscape of their data. To strengthen our analytics consulting services and provide our clients with the simplest and most efficient way of managing their ad sales B2C and B2B data, we have recently partnered with Snowflake. In less than 500 words, we wanted to summarize for our readers the following: what is the Snowflake Data Cloud platform, why it’s different from other data warehouse platforms on the market, and why media companies should consider it as part of their tech stack.
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